@hfrazey Subsidies, mostly. Lot of small Kansas towns (& surrounds) have *fast* municipal fiber.
Ironically, if you're *just* outside Wichita you're kinda SOL: the in-laws are within sight of downtown (okay Wichita is in a slight valley and they're on the ridge) but happen to be within an oxbow of the river where the cable company hasn't run lines. They have a cell hotspot and that's it. They could run a mast and hang a dish and get over-the-air, but it would get blown down in every storm.