So as I work on redesigning things, I come across a set of questions, like "what makes you different". I grok what they are saying. In terms of marketing, how of you stand out? Right? Right.
So, here's the thing. I just am. I've been an outcast, weirdo, misfit, non-conformist that will question EVERYTHING. I've questioned my faith, my life, my reality - everything.
So I ask my son... "What's different about me? What makes me stand out?" (See reply for answer)