When I used to work in the promotional product industry the coolest new thing was brands branding already branded merchandise. So I was helping set up at a convention in Cherry Hill and I got to meet the guy who had the privilege of printing the comcast logo on a bunch of beats by dre headphones so that a bunch of comcast workers could get a comcast branded beats by dre as a corporate gift

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In american mythology a comcast branded pair of beats by dre headphones is a very libidinally powerful object, and feeling that level and resonance of brand synergy vibrate from the molded plastic into my fingertips awakened feelings within me that I may grapple with for the rest of my life

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