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oligopsony

/ɒlɪˈɡɒps(ə)ni/
noun
A state of the market in which only a small number of buyers exists for a product.

Origin
1940s: from oligo- ‘small number’ + Greek opsōnein ‘buy provisions’, on the pattern of monopsony.

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Companies like Ferrari, Bentley and Apple design products for an oligopsony, with the expectation that "everyone" will actually want one. Strangely, they have succeeded.

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